It’s great to see some of the innovation around recycling plastic waste and turning it into something that’s not only useful, but that will last.
As Hull Live recently reported, two sisters from the city are doing just that by taking harmful marine plastic waste, such as fishing nets and bottles, and turning this into stunning swimwear.
The SeaMorgens brand is the brainchild of Michelle and Angela Morgan, who both have a love of the ocean and the environment. Michelle designs and makes up all the garment samples before they go into production in Bali, where she spends part of her time.
They use a factory in Bali to make their small runs of swimwear, because they haven’t been able to find a manufacturer in the UK that can make their pieces reversible.
Michelle also explained that the two of them “believe in ethically made slow fashion”, noting that their designs aren’t inspired by the latest trends but rather are “timeless, ocean-inspired pieces”.
Striving to be as eco-friendly as possible, the sisters have explored every aspect of their brand. As Angela, who manages operations, marketing and customer service for the brand, revealed, they have recently switched from compostable packaging to paper “after listening to our customers”.
“We have tried to be as zero waste as possible and everyone seems to love our products, we are getting some really good feedback,” she told the news provider.
Given that a recent study revealed that there could be up to 21 million tonnes of microplastics in the Atlantic ocean alone, we all need to do our bit to reduce our plastic consumption as much as possible, and support brands aiming for a circular plastic economy.
Making small changes in your everyday life, such as investing in a pack of rainbow metal straws so you can banish the plastic ones, is a great place to start.